Bettina John has been doing the costume design for Belinda Evangelica since 2013. Evangelica is a motivational speaker, fashionista, muse and cosmopolitan, who regularly performs and gives speeches around the world. Bettina John has been designing many pieces of her stylish black and white wardrobe over the last 4 years and art directed her photo- and video-shoots. The collaboration has been incredibly enriching for both. It spans over various genres, most importantly music and fashion.
With her “Success Cycle”, a 15 minutes speech, she developed a format particularly embraced by a society with a very short concentration span. She has been successfully touring it in Europe in 2016/2017.
Costume Design and art direction for “The Success Cycle”
Bettina John was inspired by cult gatherings and its aesthetics, which are pretty dark and mystic. She looked into depictions of witches and rituals such as pagan and tribes but also got very much inspired by the Victorian way of dressing and all its comebacks in fashion such as in Punk and Gothic culture.
Here she got obsessed with watching motivational speeches and took a few fundamental elements such as the table and the glass of water to dress the environment for the film and photographs. Her intention was for the background to be heavily textured to achieve a depth that could add to the overall painterly feel, reminiscent of 17th century dutch painting. She chose to go for an all black costume and set.
Above is Belinda Evangelica with her motivational speech “The Success Cycle” .
Above is a feature story about Belinda Evangelica in the trendy London magazine The East End Review. Costume design and art direction by Bettina John.
Above is Belinda Evangelica dressed in an outfit designed by Bettina John for an exhibition opening she attended in 2015.
Above is her “The TruePop Manifesto” Album cover. Costume design and art direction by Bettina John
Above is Belinda Evangelica for a film shoot. Costume design and art direction by Bettina John.