The Success Cycle | Belinda Evangelica | Live Art

Bettina John has been designing costumes for artist Belinda Evangelica since 2013. Bettina John has been designing many pieces of her stylish black and white wardrobe over the last 4 years and art directed her photo- and video-shoots. The collaboration has been incredibly enriching for both. It spans over various genres, most importantly performance, music and fashion.

With her “Success Cycle”, a 15 minutes speech, she developed a format particularly embraced by a society with a very short concentration span. She has been successfully touring it in Europe in 2016/2017 as well as produced a short film and large scale photographic works on canvas.

The success cycle

Bettina John was inspired by the dark and mystic world of cult gatherings. She looked into depictions of witches and rituals such as pagan and tribes. Inspiration came also from the Victorian way of dressing and all its comebacks in fashion such as in Punk and Gothic culture.

Her intention for the set was to be heavily textured to achieve a depth that could add to the overall painterly feel, reminiscent of 17th century dutch painting.

Plans to stage a large scale performance had started and Bettina John developed a stage design for a live performance, which is yet to be realised.